New Balance conducts NBA promotion
By Adnews Staff
Athletic apparel company New Balance conducted a promotion on the weekend to coincide with the second game of the National Basketball Association championship series. Before the start of the game, promotional workers in various parts of Toronto, Mississauga and Brampton gave away branded paper crowns labeled “King of the North.” Consumers can also visit the <http://www.newbalance.ca> website to print out a crown.
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