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BFGoodrich, Kal Tire sign CFL sponsorships

Tire manufacturer BFGoodrich and tire retail chain Kal Tire have signed sponsorship agreements with the Canadian Football League. The brands will be the official tire and tire retail sponsors of the CFL for the 2019 regular season and playoffs. Teams in the West Division of the league will display Kal Tire patches on their uniforms during home games, to be replaced with BFGoodrich patches during away games. As part of these sponsorships, consumers who purchase a set of BFGoodrich tires at a Kal Tire store will receive a pair of tickets to a regular season game of their choice.

“We’re excited to once again feature such proud and longstanding partners at the forefront of our league,” said Tyler Mazereeuw, chief revenue and marketing officer of the CFL. “This is a partnership that celebrates the importance of Kal Tire and BFGoodrich’s work in Canadian communities and gives fans access to valuable rewards.”

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