Fallsview Casino Resort begins new campaign
The Fallsview Casino Resort in Niagara Falls, ON has begun a new advertising campaign using the tagline, “There’s only one Fallsview.” Developed by Arrivals & Departures of Toronto, the campaign consists of four 15- and 30-second television and cinema commercials in which people try and fail to recreate experiences they’ve had at the resort. The campaign will run through the year.
“This year we wanted to highlight the fact that Fallsview is one of the premier entertainment destinations around,” said Jeff MacEachern, chief creative officer at Arrivals & Departures. “It’s an experience that you can’t get anywhere else. Each spot highlights a different experience from Fallsview, such as dining, hotel, gaming and entertainment, proving that Fallsview can’t be replicated.”