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L.L.Bean hires Rock-it Promotions

Apparel distributor Jaytex Group of Toronto has retained Rock-it Promotions of Toronto as the public relations agency of record for L.L.Bean. The agency will promote the Canadian launch of the L.L.Bean retail chain. The assignment also includes national and local media relations, event management, influencer activities and corporate partnerships. Rock-it won the account in a competitive review process.

“Rock-it Promotions demonstrates a strong understanding and appreciation of L.L.Bean, an omni-channel brand rich in history and heritage,” said Howie Kastner, president of Jaytex Group. “We’re extremely excited to be launching the first L.L.Bean flagship store in Canada this fall with Rock-it on our team.”

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