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Subaru sponsors Sea Otter Canada event

Mississauga-based automaker Subaru Canada has signed-on as a sponsor of the first Sea Otter Canada cycling festival. Subaru will be the official automotive sponsor of the event, which will take place at the Blue Mountain Resort in Ontario from July 4 to 7. It will include nine on-road and off-road cycling events, as well as a consumer exhibition of cycling equipment.

“Cycling has long been synonymous with the Subaru brand,” said Geoff Craig, director of the central region for Subaru Canada. “Events like Sea Otter Canada are an excellent way to showcase that synergy and connect with Subaru fans doing what they love.”

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