Pride Toronto hires The Influence Agency
By Adnews Staff
Not-for-profit organization Pride Toronto has retained The Influence Agency of Toronto to develop a marketing campaign for its 2019 event. The assignment includes influencer activities, online content creation, sponsorship activities and email marketing. The campaign will include the participation of Canadian LGBT personalities including Gigi Gorgeous, Erica Hill, Darcy Fierce, Steph LeClair and Kristen Mckenzie.
“We're proud of Pride because of everything they stand for and the positive impact they have on the community,” said Stephanie Palasti, director of client success at The Influence Agency. “We believe the best influencer marketing campaigns don’t just increase brand awareness but bring communities closer together, and I’m happy to say we’re achieving that here with Pride.”