Alexanian breaks new brand campaign
By Adnews Staff
Toronto-based window and flooring company Alexanian has begun a new campaign intended to position the company as a lifestyle brand. The campaign focuses on heritage and highlights the company’s 94-year history. It consists of three 30-second commercials. The first features brand spokesperson Shelley Alexanian conducting an orchestra playing the brand’s musical theme. The second depicts a family in their home, while the third promotes the company’s new online visualizer tool which allows consumers to preview its products. The campaign was developed by Chime Digital and Door Knocker Media. It will run for the next 12 months in southern Ontario.
“Alexanian, at the core, has always been a lifestyle brand,” said Alexanian. “Our new ad campaign reflects the evolution of our brand and the trusted relationship we have with our customers. We have been helping Canadians furnish their homes for over 94 years and recognize the important role that technology now plays in the way we shop for and visualize our dream homes. We are excited to be able to provide unique and innovative tools for our customers, enabling them to make quicker and smarter decisions when it comes to their home decor.”