GE Appliances sponsors Toronto FC
By Adnews Staff
GE Appliances Canada has signed-on as a sponsor of the Toronto FC soccer team. During the multi-year agreement, the company will be the first appliance sponsor of the team. The sponsorship includes in-stadium branding and signage at BMO Field, in-stadium promotional activities, public relations and digital media executions. GE Appliances Canada is a subsidiary of Mabe.
“GE Appliances Canada is now one of Toronto FC's premium partners,” said Jeff Deline, chief revenue officer Maple Leaf Sports and Entertainment, owner of the team. “With this exciting announcement, our fans have much to look forward to that goes beyond the in-stadium experience, including GE Appliance's involvement with Toronto FC Juniors and Toronto FC Academy, our youth development programs, which will showcase to fans the company's commitment to growing the sport in Canada.”