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No Frills releases video game

Grocery store chain No Frills has released a promotional video game called “Hauler Aisles of Glory.” The web-based game can be played at <> on a desktop computer or mobile device. It presents itself as a training aid for consumers to prepare them for their next shopping trip. Players navigate the aisles of a No Frills store, collecting groceries and avoiding “frills” such as diamonds, limousines and speed boats. Participants in the PC Optimum loyalty program can also receive points for playing. The game is part of new marketing campaign for No Frills that began on May 6. It also includes a television commercial and events at local stores. No Frills is a subsidiary of Loblaw Companies.

“Every major sport has a video game franchise, so why should hauling be any different,” said Uwe Stueckmann, senior vice-president of marketing at Loblaw Companies. “The best haulers aren't born. They're made. This game is designed to let them practice before they head to No Frills for an epic haul.”

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