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Tourisme Montreal begins Never Grow Up campaign

Tourisme Montréal has begun a summer promotion called “Never Grow Up,” timed to coincide with the 100th anniversary of the organization. The promotion is intended to attract international visitors to the city by depicting it as a playground. It also supports the opening of several new tourist attractions, including the Lune Rouge PY1 Pyramid in the Old Port region, a new facility on Sainte-Hélène Island and new paddocks at the Gilles-Villeneuve Circuit race track. The initiative will also feature temporary installations operated by La Pépinière. The campaign begins with a special event today highlighting approximately 100 tourist attractions in the city.

“Don’t just visit Montreal, experience it,” said Yves Lalumière, president and CEO of Tourisme Montréal. “Montreal is known for its contagious energy, open-minded people and incredible creativity. With diverse neighbourhoods and a rich and varied tourist offer, Montreal is an unconventional place where the unexpected awaits around every corner. We encourage all Montrealers to come out and rediscover the place they call home, and if you see tourists, don’t forget to say bonjour and give them some tips on your favourite spots in the city.”

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