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Peoples Jewellers conducts Mother's Day campaign

Jewelery retail chain Peoples Jewellers is conducting a Mother’s Day-themed campaign called “For All She’s Done.” Developed by Juliet of Toronto, the campaign consists of three television commercials in which mothers describe awkward moments from the lives of their children accompanied by real childhood pictures. The campaign will run until May 12.

“Our latest television campaign showcases a more lighthearted facet of our ‘Love Is Worth It’ positioning,” said John McNamara, vice-president of marketing at Peoples Jewellers. “We wanted to showcase just how much love, and how much patience, moms have for their kids throughout their lives. It’s a love that’s unwavering, and that deserves something truly special.”

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