WestJet releases London Calling video
Airline WestJet has released an online video promoting its new service between Calgary and London. The video, called “London Calling,” depicts a British phonebooth in downtown Calgary. which would ring at random times. Pedestrians who answered the phone would win round-trip tickets for two to London.
“London is an incredible destination for our guests and with our new non-stop Dreamliner service between Calgary and London, Gatwick, there's never been a more comfortable way to get there,” said Richard Bartrem, vice-president of marketing communications at WestJet. “We thought there was no better approach to entice guests to visit Britain than by testing out Calgarians' curiosity for adventure through the unusual ringing of an iconic London phonebooth in our own downtown core.”