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Amgen readies Break Records, Not Bones promotion

Biotechnology company Amgen is preparing a promotional event called “Break Records, Not Bones” intended to raise awareness of osteoporosis. On May 5, the company will conduct event in 10 countries with the goal of setting a Guinness World Record for most osteoporosis screenings performed in 24 hours. Amgen Canada will hold one such event at the Square One Shopping Centre in Mississauga. Amgen will conduct the promotion in collaboration with branded publishing company YouAreUnltd.

“Amgen is a science-based company, so it is important to us to involve the Guinness World Records organization to endorse the count of osteoporosis screenings that will be conducted during our 'Break Records, Not Bones' health awareness campaign,” said Sebastian Sorsaburu, medical vice-president for Amgen's intercontinental region.

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