Sleep Country, Serta conduct Counting Sheep promotion
By Adnews Staff
Mattress retailer Sleep Country Canada, in association with mattress brand Serta, has begun a campaign called “Counting Sheep for Mental Wellness” in collaboration with the Canadian Mental Health Association. During the month of May, the retail chain will sell “Serta Sheep” stuffed toys to raise funds for the associations mental health programs. The company will also donate part of the proceeds from sales of weighted blankets to local CMHA activities. Sleep Country Canada operates 268 Sleep Country and Dormez-vous stores nationally.
“Our mission at Sleep Country is to help every Canadian get a great night's sleep, which we believe is vital to our overall health and wellness,” said Christine Magee, co-chair of Sleep Country Canada. “For over 100 years, the Canadian Mental Health Association has provided advocacy and resources to help actively support the mental health of Canadians and we are very proud to support the exceptional work they are doing.”