Rogers Media buys Pacific Content
By Adnews Staff
Rogers Media of Toronto has acquired Vancouver-based podcast production company Pacific Content. The company specializes in branded-content podcasts for North American clients. The company was founded in 2015.
“With the rapid evolution of digital audio, especially in the podcast industry, there is an untapped opportunity for our marketers to engage directly with their potential consumers through the art of storytelling, adding value to their specific market or industry while creating brand relevance,” said Alan Dark, senior vice-president at Rogers Media Sales.