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First Choice Haircutters begins new initiative

First Choice Haircutters has begun a national initiative called “First Choice Cares,” which provides free hair cuts to underprivileged Canadians. The program, which was developed in association with Tag of Toronto, is being promoted with an online video.

“For those who have found themselves in an unfortunate circumstance, or are just down on their luck, this act of genuine kindness from FCH has the power to make a real difference in people’s lives,” said Danica Wolch, director of client services at Tag. “What’s incredible about a haircut is the way it can make someone feel, beyond transforming how you look. We’ve seen the impact it’s had and have all been touched by our national team of stylists contributing to this effort and the gratitude felt from the people we’ve been fortunate enough to meet.”

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