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MEC hires Finger Food Studios for new app

Outdoor equipment retailer Mountain Equipment Co-op has retained Finger Food Studios of Vancouver to develop a new mobile application for its recently-opened store in Toronto. The application makes use of augmented reality technology to allow consumers to examine a range of 130 tents carried by the retailer. It features three-dimensional images of the exteriors and interiors of these products.

“We believe the future of the customer experience will be significantly changed through the integration of technology,” said MEC CEO David Labistour. “This project with Finger Food demonstrates that belief. When it comes to tents, we know they take up a lot of space at retail and we can't display our full line. The customer wants to be able to see and 'explore' each tent in their decision-making process. This new AR experience allows customers to do just that with all the tents, in unprecedented detail, on a mobile device. This experience integrates well, in to our new Queens Street West flagship store.”

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