New president and CEO at MKTG Canada
By Adnews Staff
MKTG Canada of Toronto has appointed Michael Beckerman to the positions of president and chief executive officer. He will begin work on May 1. Beckerman was most recently CEO of Ariad Communications and Bluespire Marketing. Prior to that, he was chief marketing officer at BMO. He has also held senior marketing positions at Nike, MVP.com and Canadian Airlines. MKTG is a subsidiary of Dentsu Aegis Network specializing in sponsorship activities and branded live events.
“Michael’s experience is unmatched in the industry, but more importantly, he understands our business and the passion and commitment we have at MKTG to humanizing brands and connect them with like-minded communities,” said Brian Cooper, founder of MKTG Canada.