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Canadian Tire expands Triangle Rewards program

Canadian Tire has expanded its Triangle Rewards loyalty program to include its Sports Experts subsidiary. Consumers will be able to collect and redeem electronic Canadian Tire Money at participating locations of the athletic equipment chain. The program also includes Atmosphere stores in Quebec, Hockey Experts, Mark’s, L’Entrepôt du Hockey and Sports Rousseau.

“With Triangle Rewards, we’re focused on making life easier for Canadians and helping them earn rewards faster at more of their favourite places,” said Shawn Stewart, vice-president of loyalty and customer insights at Canadian Tire. “Today, we’re pleased to add 111 new locations, mainly in Quebec, like Sports Experts and other sporting goods banners within the Canadian Tire family.”

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