FrontRunner Technologies, Campsite Project sign deal
By Adnews Staff
Montreal-based out-of-home media company Campsite Project has signed an agreement with FrontRunner Technologies of Regina. FrontRunner operates an inventory of digital displays in storefront windows and retail locations. These displays will now be available through Campsite’s self-service programmatic ad buying system. Campsite Project is a subsidiary of Newad.
“We are thrilled to partner with Campsite Project to push the envelope of possibility in the programmatic buying space,” said Nathan Elliott, CEO of FrontRunner. “Campsite Project has quickly positioned themselves as industry leaders, and we look forward to working with them to help drive automation, efficiency, flexibility, creativity and measurability. The FrontRunner platform is an industry disruptor as we provide access to high-traffic, large format, spaces at eye level in some of the busiest streets and shopping malls in Canada and the US. We have opened up vast new inventory allowing brands to reach previously inaccessible audiences.”