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Holiday Inn Express conducts breakfast promotion

Holiday Inn Express recently conducted a hockey-themed promotion called the “Readiest Breakfast Challenge Canada” in support of the launch of a new feature in its Canadian hotels called the Express Start Breakfast Bar. The promotion took the form of a competition between hockey players Guy Carbonneau and Doug Gilmour to create a breakfast from the bar in three minutes. The meals were judged by hockey analyst Mike Johnson. The company has released an online video depicting the event. Holiday Inn Express is a subsidiary of the InterContinental Hotels Group.

“A high-quality, hot breakfast is a key differentiator for the Holiday Inn Express brand and a major driver of guest satisfaction, and we are excited to share the ‘Readiest Breakfast Challenge Canada’ with fans across the country,” said Jennifer Gribble, global vice-president of mainstream growth at Holiday Inn Express. “We know the Montreal versus Toronto rivalry runs deep. Together with Guy Carbonneau, Doug Gilmour and Mike Johnson, we hope to inspire Canadian fans to fuel up for game day with our new fresh and hot Express Start breakfast.”

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