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Tourisme Montreal introduces new branding

Tourisme Montréal has introduced new branding for its business meeting and sports event units. According to the organization, the new visual identities are intended to help the city stand out as a destination for these activities. The meetings unit will now make use of the name Business Meetings Montreal, while the sports unit will use the name Sports Events Montreal. The new names will be used in combination with the organization’s existing overall tagline, “Montreal Works for You.”

“With the new signature, we're asserting Montreal's commitment to going above and beyond the needs of meeting planners and sports event organizers,” said Mylène Gagnon, vice-president of sales and convention services at Tourisme Montréal. “Tourisme Montréal and its partners across the city are using a united voice to position Montreal on the world stage as a sought-after destination for meetings, conventions and sports events.”

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