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OnStar begins vehicle recovery campaign

Vehicle assistance service OnStar has begun a new campaign in Canada called “Be Safe Out There.” The campaign focuses on the ways in which the service can help law enforcement recover stolen vehicles. It includes television, digital and social media advertising. The TV commercial, called “Anticlimactic,” depicts OnStar services as a way to help people be safer on the road. OnStar is a subsidiary of GM Holdings.

“On average, a vehicle is stolen every seven minutes in Canada and costs Canadians close to $1 billion every year,” said Mike Speranzini, director of sales and marketing at OnStar in Canada. “The need for safety and security is timeless. OnStar can remotely help police recover our members’ stolen vehicles.”

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