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L'Oreal Paris signs Celine Dion as spokesperson

Cosmetics company L’Oréal Paris Canada has signed a promotional agreement with musician Céline Dion. The singer will act as a spokesperson for the brand. She will make her first appearance in a television for Excellence Crème Hair Colour that will break in May.

“L’Oréal Paris has a longstanding history of supporting women in their journey to fulfill themselves according to their own rules and desires,” said Pierre-Emmanuel Angeloglou, global brand president for L’Oréal Paris. “Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive. Céline Dion is a woman of innate self-worth. Following her heart to achieve success, she challenges stereotypes and trailblazes the path for so many other women, and fully embodies our brand mission.”

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