La Presse signs representation deal with Cue Digital
By Adnews Staff
La Presse of Montreal has signed a digital advertising sales representation agreement with Cue Digital Media of Toronto. The assignment includes direct and programmatic digital advertising sales in English Canada. According to Cue Digital, La Presse is the first French-language publisher it has represented.
“This strategic partnership will enable La Presse to further propel the digital transformation it has undertaken in recent years and to become one of the leading French-language digital players in Canada,” said Patrick Jutras, vice-president sales and advertising operations at La Presse. “Cue Digital stands out as one of Toronto's most digital-savvy agencies with its diverse offerings of innovative and unconventional products and solutions. They are uniquely positioned to leverage La Presse’s distinct brand, format and features in the English market in Canada.”