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Cadillac begins Cadillac Live promotion

Automotive brand Cadillac Canada has begun a digital promotion called “Cadillac Live.” The company has converted a 10,000 square-foot film studio in Toronto into an automotive showroom featuring 10 vehicles from the 2019 Cadillac product line. Consumers who visit the <> website can virtually visit the dealership to speak live with an agent or view a pre-recorded visit. During live sessions, consumers can ask questions and view vehicles from specified angles. Users can also schedule a test drive. Cadillac is a division of General Motors.

“Today's luxury consumers are increasingly time-starved and more discerning than ever,” said Hoss Hassani, managing director of Cadillac Canada. “What if someone offered an experience that combines convenience and accessibility with a high level of personalization? That's exactly what Cadillac Live is.”

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