Chartwell Retirement Residences hires Cundari
Chartwell Retirement Residences of Mississauga has retained Cundari of Toronto as its advertising agency of record. The assignment includes brand strategy, creative development, media work and digital initiatives. Cundari will develop a new national ad campaign for Chartwell that will begin later this year. The agency won the account in a competitive bidding process. Chartwell operates approximately 200 retirement residences in Quebec, Ontario, Alberta and British Columbia.
“For Chartwell to remain the leader in the market, we have to ensure we keep developing marketing and advertising initiatives that strengthen Chartwell as the most recognized national brand in the sector,” said Sharon Henderson, vice-president of marketing and communications at Chartwell. “Cundari’s team, reputation and body of work, as well as Aldo Cundari's strategic vision and personal commitment to the agency, were all deciding factors for us. I believe this will be a great step for Chartwell and together we will be trusted partners in growing our business while helping seniors and their loved ones navigate this important journey.”