Canadian Media Fund readies new campaign
The Toronto-based Canadian Media Fund will begin a new advertising campaign called “Made Nous” on Feb. 24. The campaign will break with a 60-second television commercial during the CTV broadcast of its Academy Awards pre-show. The initiative is intended to promote the work of Canadian creative talent domestically and internationally. The full national campaign will begin the next day with an additional 30-second commercial. The campaign was developed by Torque Strategies in collaboration with 123 West and OMD Vancouver.