CCMA sends more work to Notable Life
By Adnews Staff
Notable Life of Toronto has expanded its agreement with the Canadian Country Music Association to include all elements of production for Country Music Week 2019. The assignment includes linear and non-linear content development, strategy and consumer and industry event production. The four-day event will take place in Calgary in September.
“Our expanded partnership with the Notable Life Media Group is another solid step in our journey to build on the great success of 2018 and set new innovative and integrated business and creative models around high-impact experiences,” said Tracy Martin, president of the association. “This partnership will support our 2019 strategy by giving us strong and seamless leadership across all events and experiences during Country Music Week. Notable Life is the perfect partner to help us fully realize the opportunities for our association and media properties in the long term.”