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Atedra launches new digital advertising service

Toronto-based digital advertising company Atedra has launched a new service intended to provide real-time demographic information related to digital out-of-home advertising. According to the company, the service will allow advertisers to change their creative based on the demographic profile of the consumers currently viewing the ad. The system encompasses digital out-of-home and mobile ads.

“This technology brings great efficiencies to the traditional DOOH model,” said Jordana Fatsis, executive vice-president of sales at Atedra. “Targeted impressions, unique reach tracking across DOOH, mobile and digital platforms, offering possibilities to bridge offline and online together. For marketers, this provides a holistic planning tool that delivers messaging to consumers through multiple touchpoints by following the consumers daily journey. This technology will only help propel continued year over year revenue growth for the OOH industry.”

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