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McLean & Partners rebrands

Calgary-based financial services company McLean & Partners Wealth Management has undertaken a rebranding initiative. The company will now operate as CWB McLean & Partners Wealth Management. The new name is intended to reflect the identity of the firm’s parent company, CWB Wealth Management, aligning it with other brands owned by the organization. The rebranding also includes a new logo and an online video.

“We are very proud of this opportunity to reinforce the affiliation between CWB Wealth Management and CWB McLean & Partners,” said David Schaffner, president and CEO of CWB Wealth Management. “Both companies recognize the importance of a deeply personal approach to advising our clients. This shared principle underpins CWB’s reputation for taking the time to understand the full scope of our clients' aspirations and providing a comprehensive range of solutions to guide them to successful financial outcomes.”

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