Ricola conducts Ricola Reaches Out campaign
By Adnews Staff
Herbal lozenge company Ricola recently conducted a North American social media campaign called “Ricola Reaches Out” in support of two new products: Ricola Extra Strength in Canada and Ricola Cool Relief in the United States. The campaign, developed by Fuse Marketing Group of Toronto, was intended to increase awareness of the brand. The initiative, which ran on Facebook and Instagram, made use of instant message exchanges between the company and friends or family members of consumers experiencing coughs or sore throats, requesting the new products.
“Our campaign positioned the brand similar to a helping hand that supports you when you are suffering from a cold or sore throat and we wanted to do this in a genuine and heartfelt way, by paying it forward within the social community,” said Alok Ummat, director of marketing at Ricola Canada. “We wanted to create conversations with our consumers and encourage folks to think about who they knew that needed some welcome relief during this miserable season.”