Signatures introduces new branding
By Adnews Staff
Ottawa-based Signatures has debuted a new visual identity. The company specializes in operating consumer shows at which handmade items are sold. The rebranding is intended to provide a single umbrella brand for the 20 shows operated by the company. In addition to a new logo, the effort includes a redesigned website at <http://www.signatures.ca> and updates social media pages. The brand will be used first at the Signatures Originals Spring Craft Sale, which will take place in Ottawa in April.
“The love of handmade is at the heart of what we do, and we are proud of our achievements in making Canadian craft as popular, exciting and vibrant as it is today,” said John Ladouceur, president of Signatures. “For almost 40 years, Signatures has been the go-to and trusted name in the marketing of Canadian craft products, and today's unveiling of our new brand identity ensures we remain at the forefront of the handmade movement for decades to come.”