Canada Goose begins Project Atigi promotion
By Adnews Staff
Outerwear company Canada Goose has released a series of online videos in support of its new Project Atigi initiative. The project features a parka collection developed by 14 Inuit women from the regions of Inuvialuit, Nunatsiavut, Nunavut and Nunavik. The videos, which profile the participating seamstresses, will appear on the brand's social media pages. They will be accompanied by in-store displays, social media content, web-based material and email marketing. Proceeds from sales of the parkas will go to the Inuit Tapiriit Kanatami, the national Inuit representational organization.
"Canada Goose was built in the north and we have a responsibility to be a meaningful part of the community that we call home," said Dani Reiss, president and CEO of Canada Goose. "For more than 10 years, Arctic stewardship has been woven into the fabric of our business and Project Atigi is our way of leveraging our entrepreneurial success to expand theirs."