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Kabam retains Cossette for rebranding

Vancouver-based mobile game developer Kabam has recently hired Cossette of Vancouver to undertake a rebranding initiative. According to the agency, the new branding is intended to reflect the excitement of video games and the shared experiences they engender. The new brand, called "Experience Kabam," includes a new logo and online video, along with collateral materials. These will be joined by a redesigned website later in the year.

"Kabam has partnered with Cossette to redefine the way we present our brand to the world," said Tim Fields, CEO of Kabam. "We chose Cossette as they have the creative talent and strategic expertise to take our rebrand to market internationally and develop launch campaigns that match Kabam's innovation. Every touchpoint of Kabam's brand will have a complete overhaul. We have aggressive goals and our brand overhaul will be a key component in supporting our growth as a company."

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