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Raising the Roof readies Toque Tuesday promotion

Raising the Roof, a charitable organization that works to prevent homelessness, will conduct its annual fundraising initiative "Toque Tuesday" on Feb. 5. On that day, the organization will sell branded toques, socks and mittens nationally to raise money for its activities. The creative, designed by Leo Burnett of Toronto, displays the copy, "I Give a Damn." The promotion also includes social media activities.

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