Volkswagen to sponsor Canadian Premier League
Automaker Volkswagen Canada has signed a sponsorship agreement with the Canadian Premier League, a professional soccer league that will debut this spring. The multi-year sponsorship includes promotional and media exposure for Volkswagen with the league and its seven teams nationally. Promotional activities will also include community programs with local dealerships, promotions via the CPL mobile application and exposure on team jerseys.
"Volkswagen is a world-renowned brand and we are thrilled to welcome them to the Canadian Premier League family as a founding partner with exclusive automotive sponsor rights," said David Clanachan, commissioner of the Canadian Premier League. "Volkswagen fully understands the vision for our league and the impact of joining us at the ground level and helping to shape this exciting new era for Canada's beautiful game."