Kijiji Autos breaks first campaign
Classified advertising website Kijiji Canada has begun an advertising campaign for its Kijiji Autos division. This is the first campaign for the recently-launched vehicle sales property. Developed by CloudRaker, the national campaign consists of television, cinema, out-of-home, radio and digital advertising. This will be accompanied by sponsorship activities at car shows in Toronto, Calgary and Edmonton, as well as with the Toronto Raptors. The initiative is intended to introduce consumer to the brand and to present the property as a way to buy or sell a vehicle with "more ease and confidence."