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Canada Dry Mott's begins Breakfast Club promotion

Canada Dry Mott's has begun a fundraising initiative called "Buy a Cup, Give a Cup" in support of Breakfast Club of Canada. During the promotion, the company will donate a serving of its Mott's Fruitsations fruit snack to the charity for each one purchased by a consumer. The effort includes the participation of actress Neve Campbell, who will appear at special events in Vancouver and Toronto. The promotion will run until the end of March.

"We are thrilled to support the incredible work being done by Breakfast Club of Canada," said Karen Daneliuk, brand marketing manager for Mott's Fruitsations. "Providing children with nutritious snacks is what we do every day, and we can't think of a better way to showcase our commitment to Canadian kids than by giving back through this partnership."

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