Marriott hires 1Milk2Sugars
By Adnews Staff
Hotel company Marriott International has retained 1Milk2Sugars Communications of Montreal as its Canadian social media agency of record. This is the first time Marriott has employed a Canadian social media firm. The agency won the account in a competitive process involving seven contenders. The assignment comprises social media work for Marriott properties including The Ritz Carlton, W Hotels, Sheraton Hotels, Delta Hotels, St-Regis Hotel and Resorts and others. It consists of content creation, community management, analytics, reporting and influencer relations.
"1Milk2Sugars launched in 2012 as a PR shop," said agency CEO Priya Chopra. "In the last few years, we decided it was time to fly under a broader banner. We started to invest in developing our content marketing and social media management services and these investments are providing a solid return. Winning the bid for the Marriott Hotels is proof that we are a contender not only for our solid PR practice, but also for stand-alone social media mandates."