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Maple Leaf Sports & Entertainment hires Society, etc.

Maple Leaf Sports & Entertainment has retained Society, etc. of Toronto as its digital media agency of record. The assignment includes work for MLSE brands including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Toronto Marlies, Raptors 905, E11even, the Real Sports Bar & Grill and Real Sports Apparel.

"As it is for many of today’s leading brands, digital media is a critical part of our marketing mix," said Shannon Hosford, senior vice-president of marketing at the company. "We needed a partner with demonstrated experience in search and social strategy, media innovation and results-oriented planning. Society, etc. has the capabilities, the chemistry and the creative thinking that will help grow our portfolio of brands in the digital realm."

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