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BMR hires Lg2

Quebec-based home renovation retailer BMR Group has retained Lg2 of Montreal as its marketing agency of record. This is the first time all of BMR's marketing work has been consolidated at a single firm. The assignment includes branding, design, commercial architecture and advertising.

"Not only is BMR a flagship that is well-liked by consumers, they are also an advertiser that is extremely open to new ideas and that values our expertise," said Marie-Christine Cayer, vice-president of account services at Lg2. "This creates an interesting playing field from both a strategic and creative standpoint. The confidence they have in us is essential in order to make a difference for all store owners."

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