Sentient Vision Systems hires Clever Samurai
By Adnews Staff
Computer vision technology company Sentient Vision Systems has retained Clever Samurai Marketing Communications of Toronto to develop a Canadian public awareness campaign. The campaign will focus on the company's visual detection and ranging products, used for maritime search and rescue operations. It will make use of media and public relations, as well as digital components. The campaign features the tagline, "Lost at sea. Found in seconds."
"The advantages of ViDAR in search and rescue applications are extensive, with the technology providing over eighty times the area coverage compared with legacy technologies," said Stuart Lewis, president & CEO of Clever Samurai. "Saving lives is the mission objective of search and rescue, so the awareness campaign targeted to Canadian aerospace leaders focuses on the key benefit of what Sentient Vision's innovation can accomplish."