Good&Ready launches in Toronto
A new creative advertising agency called Good&Ready has launched in Toronto. The firm was founded by Terry Drummond and Alan Madill, previously co-founders and chief creative officers of Juniper Park. Both were also partners at Grip and creative directors at BBDO Toronto. Drummond and Madill also worked together at Taxi, as a senior copywriter and a senior art director respectively.
"We're lean because CMOs do not need a big machine to create their campaigns," said Madill. "Big problems can be solved more efficiently by a small, experienced, senior team. Creating a brand narrative doesn't take 10 people. It takes one or two creative thinkers. It takes imagination. Designing a brand or creating advertising content requires a good storyteller. That's it."