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Phivida Holdings hires Covet PR

Vancouver-based food and beverage company Phivida Holdings has retained Covet Public Relations of San Diego as its PR agency of record for the United States. The agency will handle US public relations activities in support of Phivida's Oki line of hemp extract beverages and supplements.

"We are very excited to be partnering with an agency of Covet PR's pedigree in the CPG space," said Mike Cornwell, chief marketing officer at Phivida. "The list of clients they've worked with to build their brands speaks for itself. They will play a pivotal role in helping us build awareness and excitement around the Oki brand in the US market and we are looking forward to working with [the agency's] team for Oki's US launch."

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