Benylin conducts lozenge campaign
Johnson & Johnson Canada is conducting an advertising campaign for a new product called the Benylin Sore Throat Lozenge. The campaign, called "Work Day," was developed by J. Walter Thompson Canada. The initiative features a cinema ad that highlight the product's claim to provide two hours of relief from coughing, specifically in the context of watching a movie. This execution is being accompanied by television and digital creative.
"Some of my favourite ads from the past and some of the most convincing have been straightforward demonstrations," said Cory Eisentraut, executive creative director at J. Walter Thompson Canada. "With this launch, we wanted to find a simple way to demonstrate the two-hour relief but do it in a fun, memorable way."