Expedia begins Hit Reset promotion
Travel website Expedia.com has begun a holiday season mobile promotion called "Hit Reset." During the promotion, consumers can use the company's mobile application to access a number of exclusive coupons for discounts on hotels, activities, cruises, car rentals and vacations packages. The creative depicts travel as a way to "hit the reset button" at the end of the year as a way to reduce stress and anxiety.
"Between navigating winter storms and a jam-packed holiday season, December can be a stressful time for anyone," said Nisreene Atassi, global head of communications for Expedia.com. "We want people to remember that even a little time off can go a long way toward resetting your sense of well-being before the New Year."