Queen Street West debuts new branding
The Queen Street West Business Improvement Area in Toronto has begun a rebranding initiative intended to "appeal to a more digitally-focuses society." Developed by Ireland&Hall Communications in association with Orange Bazooka and A Nerd's World, the rebranding includes a new logo, a redesigned website at <https://www.queenstreetwest.ca> that will debut later this month, and additional social media activities. The brand materials will be used to support a series of new events and corporate partnerships that will begin in 2019.
"As we have been partnered with the Queen West BIA for some time now, we have become extremely familiar with the chic image they have cultivated," said Morris Guido, managing partner at Orange Bazooka. "Together we felt there was an opportunity to create something that highlights the energy and vibrancy of Queen West."