KFC begins Sanders' Little Helper promotion
By Adnews Staff
Fast food chain KFC Canada has begun a holiday season promotion called "Sanders' Little Helper." The initiative features a holiday ornament in the form of company founder and spokescharacter Colonel Harland Sanders. Consumers can enter to win one of these ornaments along with a $150 KFC gift card by visiting the brand's Facebook, Twitter or Instagram pages. KFC is a subsidiary of Yum Brands.
"Sanders' Little Helper is our twist on a classic holiday tradition using our most iconic asset, the Colonel, and we think our fans will have some real fun with him this season," said Samantha Redman, chief marketing officer at KFC Canada. "With so many buckets of joy to deliver over the holidays, our little Colonel couldn't have appeared sooner."