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Ratehub buys MoneySense

Toronto-based financial product review company Ratehub has acquired financial advice property MoneySense from Rogers Media. MoneySense specializes in personal finance content and has a monthly readership of approximately 700,000. Ratehub operates financial product comparison website and mortgage brokerage CanWise Financial. The two properties will continue to operate as separate brands when the deal closes on Dec. 1.

"Since 2016, Ratehub has partnered with MoneySense to bring our credit card comparison tools to Canadians," said James Laird, co-founder of Ratehub. "We see this acquisition as a way to extend our partnership even further and bring Canadians more comparison tools in areas such as mortgages, investing and savings vehicles, and insurance products. Through the MoneySense acquisition, we are further establishing Ratehub as Canadians' first choice when seeking new financial products, putting us on the path to becoming the number one personal finance destination in Canada."

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